{"id":2533,"date":"2021-11-22T09:11:51","date_gmt":"2021-11-22T09:11:51","guid":{"rendered":"http:\/\/emandai.net\/blog\/?p=2533"},"modified":"2025-01-08T02:05:35","modified_gmt":"2025-01-08T02:05:35","slug":"xu-huong-nang-cao-trai-nghiem-khach-hang-trong-nganh-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/emandai.net\/blog\/vi\/xu-huong-nang-cao-trai-nghiem-khach-hang-trong-nganh-thuong-mai-dien-tu\/","title":{"rendered":"Xu h\u01b0\u1edbng n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"<p style=\"text-align: left;\"><em>N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong m\u1ed7i doanh nghi\u1ec7p. B\u1edfi k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p li\u00ean t\u1ee5c t\u0103ng cao m\u1eb7c d\u00f9 \u0111\u00e3 c\u00f3 nh\u1eefng chuy\u1ec3n \u0111\u1ed5i kh\u00e1 \u1ea5n t\u01b0\u1ee3ng. Khi n\u00f3i \u0111\u1ebfn mua s\u1eafm, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u1ef1c tuy\u1ebfn, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u mong mu\u1ed1n c\u00e1c doanh nghi\u1ec7p s\u1ebd mang l\u1ea1i cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi m\u1ebb hay \u1ee9ng d\u1ee5ng nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0o qu\u00e1 tr\u00ecnh mua s\u1eafm c\u1ee7a h\u1ecd. B\u1edfi \u0111i\u1ec1u \u0111\u00f3 s\u1ebd t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/em><\/p>\n<p style=\"text-align: left;\">Ch\u00fang ta \u0111\u00e3 tr\u1ea3i qua n\u0103m \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng v\u1edbi \u0111\u1ea1i d\u1ecbch COVID 19. \u0110\u1ea1i d\u1ecbch \u0111\u00e3 l\u00e0m gi\u1ea3m th\u00f3i quen mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng v\u00e0 chuy\u1ec3n h\u01b0\u1edbng sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn.\u00a0S\u1ef1 gia t\u0103ng v\u1ec1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0y mang l\u1ea1i kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng r\u1ea5t l\u1edbn cho ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Tuy nhi\u00ean \u0111\u1ec3 gi\u1eef ch\u00e2n v\u00e0 chuy\u1ec3n \u0111\u1ed5i t\u1ec7p kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng. B\u1edfi \u0111i\u1ec1u \u0111\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c doanh nghi\u1ec7p bi\u1ebft c\u00e1ch n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh hay kh\u00f4ng. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3, h\u00e3y c\u00f9ng theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 nh\u1eefng xu h\u01b0\u1edbng trong n\u0103m 2021 gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Ca_nhan_hoa_de_giu_chan_khach_hang\"><span class=\"toc_number toc_depth_1\">1<\/span> C\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/a><\/li><li><a href=\"#Ung_dung_AI_va_AR_trong_mua_sam_de_nang_cao_trai_nghiem_khach_hang\"><span class=\"toc_number toc_depth_1\">2<\/span> \u1ee8ng d\u1ee5ng AI v\u00e0 AR trong mua s\u1eafm \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/li><li><a href=\"#Tan_dung_giong_noi_tren_cac_nen_tang_de_cham_soc_khach_hang\"><span class=\"toc_number toc_depth_1\">3<\/span> T\u1eadn d\u1ee5ng gi\u1ecdng n\u00f3i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u00a0<\/a><\/li><\/ul><\/div>\n<h2 style=\"text-align: left;\"><span id=\"Ca_nhan_hoa_de_giu_chan_khach_hang\"><strong>C\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h2>\n<p style=\"text-align: left;\">Theo B\u00e1o c\u00e1o c\u1ee7a Twilio, n\u1ebfu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng cung c\u1ea5p \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, 45% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng l\u1ef1a ch\u1ecdn \u1edf m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c kh\u00e1c. \u0110i\u1ec1u \u0111\u00f3 th\u1ec3 hi\u1ec7n r\u1eb1ng, c\u00e1 nh\u00e2n h\u00f3a s\u1ebd l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u1ea1o cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t.<\/p>\n<p style=\"text-align: left;\">Trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay c\u00e1 nh\u00e2n h\u00f3a kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn.\u00a0B\u1edfi \u0111\u00f3 l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ea7n thi\u1ebft, nh\u1ea5t l\u00e0 khi m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, kh\u1ed1c li\u1ec7t th\u00ec c\u00e1 nh\u00e2n h\u00f3a l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i tr\u1ed9i h\u01a1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. \u00a0B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng h\u00e0nh vi tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a kh\u00e1ch h\u00e0ng, l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 c\u00e1c chi ti\u1ebft kh\u00e1c. C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t n\u1ed9i dung v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng li\u00ean t\u1ee5c t\u1eeb ho\u1ea1t \u0111\u1ed9ng c\u00e1 nh\u00e2n h\u00f3a, c\u00e1c c\u00f4ng ty c\u1ea7n t\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac, ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p.<\/p>\n<p style=\"text-align: left;\">Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.\u00a0H\u1ecd mong mu\u1ed1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft s\u1edf th\u00edch, h\u00e0nh vi c\u1ee7a h\u1ecd.\u00a0Khi tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a s\u1ebd gi\u00fap t\u0103ng l\u01b0\u1ee3ng mua s\u1ea3n ph\u1ea9m, t\u0103ng doanh thu v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: left;\">M\u1ed9t b\u00e1o c\u00e1o kh\u00e1c c\u1ee7a Twilio c\u0169ng cho bi\u1ebft, \u201cKho\u1ea3ng 7 trong s\u1ed1 10 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i v\u1edbi vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a, mi\u1ec5n l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a ri\u00eang h\u1ecd ch\u1ee9 kh\u00f4ng ph\u1ea3i d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c mua l\u1ea1i t\u1eeb c\u00e1c \u0111\u01a1n v\u1ecb, doanh nghi\u1ec7p kh\u00e1c\u201d.\u00a0B\u00e1o c\u00e1o n\u00e0y cho th\u1ea5y h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng \u0111\u1ec1u h\u00e0i l\u00f2ng v\u1edbi vi\u1ec7c c\u00e1c c\u00f4ng ty t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd mi\u1ec5n l\u00e0 d\u1eef li\u1ec7u do h\u1ecd tr\u1ef1c ti\u1ebfp cung c\u1ea5p.<\/p>\n<figure id=\"attachment_2534\" aria-describedby=\"caption-attachment-2534\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2534\" src=\"http:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/11\/ca-nhan-hoa-de-giu-chan-khach-hang.png\" alt=\"C\u00e1 nh\u00e2n h\u00f3a s\u1ebd n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng\" width=\"600\" height=\"400\" srcset=\"https:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/11\/ca-nhan-hoa-de-giu-chan-khach-hang.png 600w, https:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/11\/ca-nhan-hoa-de-giu-chan-khach-hang-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2534\" class=\"wp-caption-text\">C\u00e1 nh\u00e2n h\u00f3a s\u1ebd n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n<h2 style=\"text-align: left;\"><span id=\"Ung_dung_AI_va_AR_trong_mua_sam_de_nang_cao_trai_nghiem_khach_hang\"><strong>\u1ee8ng d\u1ee5ng AI v\u00e0 AR trong mua s\u1eafm \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h2>\n<p style=\"text-align: left;\">Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 Th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) \u0111ang thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn. \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng m\u00e0 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang h\u01b0\u1edbng \u0111\u1ebfn trong n\u0103m 2021 \u0111\u1ec3 t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. C\u01a1n \u201c\u00e1c m\u1ed9ng\u201d COVID \u2013 19 \u0111\u00e3 t\u1ea1o ra s\u1ef1 kh\u1ee7ng ho\u1ea3ng v\u1ec1 kinh t\u1ebf tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c, nh\u01b0ng d\u01b0\u1eddng nh\u01b0 l\u1ea1i l\u00e0 \u201cv\u1eadn may\u201d c\u1ee7a c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Khi \u0111\u00e2y l\u00e0 c\u00e1ch gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u1ee9 m\u00ecnh c\u1ea7n m\u00e0 kh\u00f4ng ph\u1ea3i ra ngo\u00e0i v\u00e0 ti\u1ebfp x\u00fac qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi. Kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi nhi\u1ec1u xu h\u01b0\u1edbng v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi v\u00ec th\u1ebf h\u1ecd mong mu\u1ed1n ch\u1ecdn nh\u1eefng n\u01a1i cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t v\u00e0 c\u1ea3m th\u1ea5y b\u1ea3n th\u00e2n \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea7n ph\u1ea3i bi\u1ebft \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o ra cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00f4ng kh\u00e1c g\u00ec h\u1ecd mua th\u1ef1c t\u1ebf t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n<p style=\"text-align: left;\">Vi\u1ec7c \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0o trong mua s\u1eafm ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0 Chatbots AI. \u0110\u00e2y l\u00e0\u00a0tr\u1ee3 l\u00fd \u1ea3o \u0111\u01b0\u1ee3c trang b\u1ecb nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 doanh nghi\u1ec7p, ph\u00e2n t\u00edch v\u00e0 x\u1eed l\u00fd nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t Chatbot AI lu\u00f4n h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng 24\/7 b\u1ea5t k\u1ec3 khi n\u00e0o kh\u00e1ch h\u00e0ng c\u1ea7n, mang \u0111\u1ebfn m\u1ed9t tr\u1ea3i nghi\u1ec7m nhanh ch\u00f3ng. B\u1edfi trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed vi\u1ec7c \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u1edd \u0111\u1ee3i m\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1i k\u1ecb trong kinh doanh. N\u00f3 s\u1ebd khi\u1ebfn cho kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 th\u1ea5p v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c truy v\u1ea5n ph\u1ed5 bi\u1ebfn v\u1ec1 v\u1eadn chuy\u1ec3n, s\u1ea3n ph\u1ea9m, \u01b0u \u0111\u00e3i ho\u1eb7c giao d\u1ecbch b\u1ea5t k\u1ec3 k\u00eanh m\u00e0 h\u1ecd \u0111ang t\u1eadn d\u1ee5ng.\u00a0Ph\u1ea3n h\u1ed3i ch\u1eadm l\u00e0 m\u1ed9t s\u1ef1 th\u1ea5t v\u1ecdng l\u1edbn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 bu\u1ed9c h\u1ecd ph\u1ea3i mua s\u1eafm t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n<p style=\"text-align: left;\">Ngo\u00e0i ra vi\u1ec7c \u1ee9ng d\u1ee5ng AR s\u1ebd gi\u00fap t\u00e1i t\u1ea1o th\u1ebf gi\u1edbi th\u1ef1c tr\u1ef1c tuy\u1ebfn. T\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan, sinh \u0111\u1ed9ng h\u01a1n. Ch\u1eb3ng h\u1ea1n nh\u01b0 khi kh\u00e1ch h\u00e0ng mua n\u1ed9i th\u1ea5t, c\u00f4ng ngh\u1ec7 AR c\u00f3 th\u1ec3 cho ph\u00e9p kh\u00e1ch h\u00e0ng ch\u1ee5p \u1ea3nh ph\u00f2ng c\u1ee7a m\u00ecnh, \u0111\u1eb7t th\u1eed m\u1eabu n\u1ed9i th\u1ea5t c\u00f3 k\u00edch th\u01b0\u1edbc v\u00e0 m\u00e0u s\u1eafc kh\u00e1c nhau, \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m th\u1eed tr\u01b0\u1edbc thay v\u00ec ph\u1ea3i khi\u00eang \u0111\u1ed3 th\u1eadt v\u1ec1, l\u1eafp v\u00e0 \u01b0\u1edbm th\u1eed. AR \u0111\u00e3 m\u1edf ra m\u1ed9t h\u00ecnh th\u1ee9c tr\u1ea3i nghi\u1ec7m m\u1edbi \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p b\u1eb1ng kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: left;\">V\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a hai c\u00f4ng ngh\u1ec7 AI v\u00e0 AR s\u1ebd mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng. C\u1ea3 hai c\u00f4ng ngh\u1ec7 n\u00e0y s\u1ebd t\u1eadn d\u1ee5ng th\u1ebf m\u1ea1nh c\u1ee7a nhau \u0111\u1ec3 n\u00e2ng cao nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm m\u1edbi cho kh\u00e1ch h\u00e0ng, cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua s\u1eafm d\u1ec5 d\u00e0ng, th\u00fa v\u1ecb h\u01a1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u01a1n c\u1eed nh\u01b0 c\u00f4ng ngh\u1ec7 AI v\u00e0 AR c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng, thu th\u1eadp th\u00f4ng tin v\u00e0 x\u1eed l\u00fd nh\u1eefng \u0111o\u1ea1n h\u1ed9i tho\u1ea1i m\u00e0 b\u1ea1n chia s\u1ebb, sau \u0111\u00f3 hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh ngay tr\u01b0\u1edbc m\u1eaft b\u1ea1n.<\/p>\n<figure id=\"attachment_2537\" aria-describedby=\"caption-attachment-2537\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2537\" src=\"http:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/11\/AI-AR-dang-thay-doi-trai-nghiem-mua-sam-c\u1ee7a-khach-hang.png\" alt=\"AI v\u00e0 AR \u0111ang thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng\" width=\"600\" height=\"400\" srcset=\"https:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/11\/AI-AR-dang-thay-doi-trai-nghiem-mua-sam-c\u1ee7a-khach-hang.png 600w, https:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/11\/AI-AR-dang-thay-doi-trai-nghiem-mua-sam-c\u1ee7a-khach-hang-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2537\" class=\"wp-caption-text\">AI v\u00e0 AR \u0111ang thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n<h2 style=\"text-align: left;\"><span id=\"Tan_dung_giong_noi_tren_cac_nen_tang_de_cham_soc_khach_hang\"><strong>T\u1eadn d\u1ee5ng gi\u1ecdng n\u00f3i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u00a0<\/strong><\/span><\/h2>\n<p style=\"text-align: left;\">Theo Capgemini, \u0111\u1ebfn n\u0103m 2022, \u0111\u1ed1i v\u1edbi m\u1ed7i ho\u1ea1t \u0111\u1ed9ng trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ee9c \u0111\u1ed9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb thu h\u00fat b\u1edfi gi\u1ecdng n\u00f3i d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng 15% tr\u1edf l\u00ean so v\u1edbi m\u1ee9c hi\u1ec7n nay. Gi\u1ecdng n\u00f3i c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\u00a0Qua \u0111\u00f3 s\u1ebd cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch cho kh\u00e1ch h\u00e0ng.\u00a0Gi\u1ecdng n\u00f3i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng ngay t\u1eeb vi\u1ec7c gi\u00fap kh\u00e1ch h\u00e0ng nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m, theo d\u00f5i g\u00f3i h\u00e0ng ho\u1eb7c \u0111\u01b0a ra y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3.<\/p>\n<p style=\"text-align: left;\">\u0110\u1ec3 h\u1ed7 tr\u1ee3 t\u1ed1t h\u01a1n \u0111\u1ed3ng th\u1eddi gi\u1ea3m t\u00e1c v\u1ee5 cho nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n. <span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/emandai.net\/voicebot-ai-auto-call\/?utm_source=blog\" target=\"_blank\" rel=\"noopener noreferrer\">Voicebot<\/a><\/span><\/span> ra \u0111\u1eddi nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p gi\u00fap cho ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. Mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch, kh\u00f4ng b\u1ecb ng\u1eaft qu\u00e3ng. \u0110\u1eb7c bi\u1ec7t, Voicebot v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP) c\u00f3 th\u1ec3 gi\u00fap Voicebot nh\u1eadn d\u1ea1ng t\u1ea5t c\u1ea3 gi\u1ecdng n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea5t k\u1ec3 ch\u1ea5t gi\u1ecdng n\u00e0o k\u1ec3 c\u1ea3 gi\u1ecdng \u0111\u1ecba ph\u01b0\u01a1ng, Voicebot \u0111\u1ec1u c\u00f3 th\u1ec3 nghe v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t v\u00e0 kh\u00f4ng b\u1ecb ng\u1eaft qu\u00e3ng.<\/p>\n<p style=\"text-align: left;\">Ngo\u00e0i ra, nhi\u1ec1u c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang t\u1eadn d\u1ee5ng Voicebot AI \u0111\u1ec3 kh\u00f4i ph\u1ee5c gi\u1ecf h\u00e0ng\u00a0.\u00a0C\u00e1c tr\u1ee3 l\u00fd \u1ea3o Voice AI c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t c\u00e1c cu\u1ed9c g\u1ecdi \u0111i m\u1ed9t c\u00e1ch th\u00f4ng minh \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eafc h\u1ecd v\u1ec1 gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 th\u1eadm ch\u00ed hi\u1ec3u l\u00fd do \u0111\u1eb1ng sau vi\u1ec7c t\u1eeb b\u1ecf.\u00a0T\u00f9y thu\u1ed9c v\u00e0o l\u00fd do, h\u1ecd c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft truy v\u1ea5n ho\u1eb7c k\u1ebft n\u1ed1i v\u1edbi nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n \u0111\u1ec3 ng\u01b0\u1eddi nh\u00e2n vi\u00ean n\u00e0y c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n<blockquote><p><strong>Xem th\u00eam: <\/strong><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/emandai.net\/blog\/5-ly-do-ly-giai-tai-sao-doanh-nghiep-can-trien-khai-voicebot\/\"><strong>5 l\u00fd do l\u00fd gi\u1ea3i t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai Voicebot<\/strong><\/a><\/span><\/span><\/p><\/blockquote>\n<p style=\"text-align: left;\">Qua nh\u1eefng xu h\u01b0\u1edbng \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng, Chatbot v\u00e0 Voicebot l\u00e0 nh\u1eefng xu h\u01b0\u1edbng m\u00e0 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang h\u01b0\u1edbng \u0111\u1ebfn v\u00e0 \u1ee9ng d\u1ee5ng. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n. Nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a Chatbot v\u00e0 Voicebot \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<span style=\"color: #006ad3;\"> <a style=\"color: #006ad3;\" href=\"https:\/\/emandai.net\/\">EM&amp;AI<\/a>\u00a0<\/span>\u0111\u00e3 cho ra \u0111\u1eddi n\u1ec1n t\u1ea3ng<span style=\"color: #006ad3;\"> <a style=\"color: #006ad3;\" href=\"https:\/\/emandai.net\/virtual-agent-vn\/\">Virtual Agent<\/a><\/span>, \u0111\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng Chatbot AI &amp; Voicebot AI th\u00f4ng minh c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c tho\u1ea1i th\u00f4ng minh gi\u00fap n\u00e2ng cao hi\u1ec7u su\u1ea5t d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c doanh nghi\u1ec7p v\u1eeba &amp; l\u1edbn.<\/p>\n<hr \/>\n<p style=\"text-align: left;\"><span style=\"color: #006ad3;\"><a style=\"color: #006ad3;\" href=\"https:\/\/emandai.net\/\"><strong>EM&amp;AI<\/strong><\/a>\u00a0<\/span>l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb h\u00e0ng \u0111\u1ea7u nghi\u00ean c\u1ee9u v\u00e0 \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) trong t\u1ef1 \u0111\u1ed9ng h\u00f3a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ea1i Vi\u1ec7t Nam.\u00a0<span style=\"color: #006ad3;\">EM&amp;AI<\/span> d\u00e0nh t\u1eb7ng g\u00f3i h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p tri\u1ec3n khai \u1ee9ng d\u1ee5ng AI trong kinh doanh<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2973\" src=\"http:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/12\/uu-dai-voicebot-ai-em-and-ai.jpg\" alt=\"\u01afU \u0110\u00c3I PH\u00cd S\u1eec D\u1ee4NG VOICEBOT AI\" width=\"600\" height=\"228\" srcset=\"https:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/12\/uu-dai-voicebot-ai-em-and-ai.jpg 2546w, https:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/12\/uu-dai-voicebot-ai-em-and-ai-300x114.jpg 300w, https:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/12\/uu-dai-voicebot-ai-em-and-ai-1024x390.jpg 1024w, https:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/12\/uu-dai-voicebot-ai-em-and-ai-768x292.jpg 768w, https:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/12\/uu-dai-voicebot-ai-em-and-ai-1536x585.jpg 1536w, https:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/12\/uu-dai-voicebot-ai-em-and-ai-2048x779.jpg 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: left;\">\u25b6 Chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh:\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bit.ly\/3k4i9g0\">https:\/\/bit.ly\/3k4i9g0<\/a><\/span><\/p>\n<p style=\"text-align: left;\"><strong>LI\u00caN H\u1ec6 T\u01af V\u1ea4N TRI\u1ec2N KHAI GI\u1ea2I PH\u00c1P<\/strong><\/p>\n<p style=\"text-align: left;\">\u2013 Hotline: 0903 533 725<\/p>\n<p style=\"text-align: left;\">\u2013 Email: contact@emandai.net<\/p>\n<p style=\"text-align: left;\">\u2013 Website: https:\/\/emandai.net\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong m\u1ed7i doanh&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[569],"tags":[513],"_links":{"self":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts\/2533"}],"collection":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/comments?post=2533"}],"version-history":[{"count":6,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts\/2533\/revisions"}],"predecessor-version":[{"id":4466,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts\/2533\/revisions\/4466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/media\/2541"}],"wp:attachment":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/media?parent=2533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/categories?post=2533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/tags?post=2533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}