{"id":2545,"date":"2021-11-29T08:19:07","date_gmt":"2021-11-29T08:19:07","guid":{"rendered":"http:\/\/emandai.net\/blog\/?p=2545"},"modified":"2025-01-07T10:14:55","modified_gmt":"2025-01-07T10:14:55","slug":"top-4-ly-do-khien-khach-hang-trung-thanh-roi-bo-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/emandai.net\/blog\/vi\/top-4-ly-do-khien-khach-hang-trung-thanh-roi-bo-doanh-nghiep\/","title":{"rendered":"Top 4 L\u00fd do khi\u1ebfn kh\u00e1ch h\u00e0ng trung th\u00e0nh r\u1eddi b\u1ecf doanh nghi\u1ec7p"},"content":{"rendered":"<p><em>Kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 ngu\u1ed3n s\u1ed1ng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd kh\u00f3 t\u1ed3n t\u1ea1i trong th\u1ecb tr\u01b0\u1eddng. V\u00ec th\u1ebf, vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o. Tr\u1edb tr\u00eau thay, \u0111\u00e2y c\u0169ng l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c ch\u1ee7 doanh nghi\u1ec7p khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 \u0111i\u1ec1u g\u00ec \u0111ang k\u00ecm h\u00e3m h\u1ecd.<\/em><\/p>\n<p>Nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi <strong>Frederick Reichheld<\/strong> cho bi\u1ebft, <strong>t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00ean 5% s\u1ebd l\u00e0m t\u0103ng l\u1ee3i nhu\u1eadn t\u1eeb 25% \u0111\u1ebfn 95%<\/strong>. \u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y r\u1eb1ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i gi\u00fap mang l\u1ea1i nhi\u1ec1u l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p. Ch\u00eca kh\u00f3a \u0111\u1ec3 b\u1ea5t k\u1ef3 m\u1ed9t doanh nghi\u1ec7p\u00a0 n\u00e0o ph\u00e1t tri\u1ec3n\u00a0v\u00e0 th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng trung th\u00e0nh hi\u1ec7n t\u1ea1i. Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 gi\u1eef l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh \u1edf l\u1ea1i v\u1edbi m\u00ecnh.\u00a0 V\u1eady \u0111\u00e2u l\u00e0 <strong>l\u00fd do khi\u1ebfn kh\u00e1ch h\u00e0ng trung th\u00e0nh r\u1eddi b\u1ecf doanh nghi\u1ec7p<\/strong>, h\u00e3y c\u00f9ng theo d\u00f5i top 4 l\u00fd do sau \u0111\u00e2y.<\/p>\n<ol>\n<li>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Bo_be_khach_hang\"><span class=\"toc_number toc_depth_1\">1<\/span> B\u1ecf b\u00ea kh\u00e1ch h\u00e0ng <\/a><\/li><li><a href=\"#Thai_do_cua_nhan_vien_tu_van\"><span class=\"toc_number toc_depth_1\">2<\/span> Th\u00e1i \u0111\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n <\/a><\/li><li><a href=\"#Khong_lang_nghe_khach_hang\"><span class=\"toc_number toc_depth_1\">3<\/span> Kh\u00f4ng l\u1eafng nghe kh\u00e1ch h\u00e0ng:<\/a><\/li><li><a href=\"#That_bai_trong_viec_ap_dung_cong_nghe_moi\"><span class=\"toc_number toc_depth_1\">4<\/span> Th\u1ea5t b\u1ea1i trong vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Bo_be_khach_hang\"><strong>B\u1ecf b\u00ea kh\u00e1ch h\u00e0ng <\/strong><\/span><\/h2>\n<\/li>\n<\/ol>\n<p>M\u1ed9t s\u1ed1 doanh nghi\u1ec7p, sau khi cung c\u1ea5p \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00ec sau \u0111\u00f3 d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 qu\u00ean s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f3 v\u00e0 ti\u1ebfp t\u1ee5c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi.\u00a0\u0110\u00e2y s\u1ebd l\u00e0 sai l\u1ea7m c\u1ef1c l\u1edbn \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p n\u1ebfu b\u1ea1n kh\u00f4ng h\u1ed7 tr\u1ee3 h\u1ecd nh\u01b0 c\u00e1ch b\u1ea1n h\u1ed7 tr\u1ee3 tr\u01b0\u1edbc \u0111\u00f3. C\u00f3 \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u00e3 kh\u00f3 nh\u01b0ng gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0y l\u1ea1i c\u00e0ng kh\u00f3 h\u01a1n n\u1ebfu kh\u00f4ng li\u00ean t\u1ee5c update th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cho h\u1ecd. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 h\u1ed7 tr\u1ee3, ch\u0103m s\u00f3c, t\u1eb7ng c\u00e1c voucher khuy\u1ebfn m\u00e3i,\u2026.<\/p>\n<p>C\u00f3 \u0111\u1ebfn <a href=\"https:\/\/blog.accessdevelopment.com\/2019-customer-loyalty-statistics#loyalty\">95%<\/a> \u00a0kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i s\u1ef1 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u00e0 ch\u1ee7 \u0111\u1ed9ng t\u1eeb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111\u00e3 ch\u1ecdn l\u1ef1a. V\u00ec v\u1eady, n\u1ebfu kh\u00f4ng bi\u1ebft c\u00e1ch l\u00e0m h\u00e0i l\u00f2ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hay kh\u00f4ng li\u00ean t\u1ee5c c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin, s\u1edf th\u00edch m\u1edbi c\u1ee7a kh\u00e1ch m\u00e0 v\u1eabn s\u1eed d\u1ee5ng nh\u1eefng d\u1eef li\u1ec7u, th\u00f3i quen c\u0169 th\u00ec s\u1ebd khi\u1ebfn cho h\u1ecd c\u1ea3m th\u1ea5y b\u1ea3n th\u00e2n kh\u00f4ng \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng. \u0110i\u1ec1u \u0111\u00f3 \u1eaft h\u1eb3n s\u1ebd t\u1ea1o cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7m x\u1ea5u v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 chuy\u1ec3n sang m\u1ed9t doanh nghi\u1ec7p m\u1edbi.<\/p>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u00e1nh t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch t\u1ea1o ra nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh, khuy\u1ebfn m\u00e3i hay ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng theo th\u00e1ng ho\u1eb7c nh\u1eefng d\u1ecbp l\u1ec5 \u0111\u1eb7c bi\u1ec7t. V\u1edbi vi\u1ec7c li\u00ean t\u1ee5c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng trong c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.\u00a0Doanh nghi\u1ec7p c\u00e0ng hi\u1ec3u kh\u00e1ch h\u00e0ng th\u00ec h\u1ecd c\u00e0ng c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.\u00a0M\u1ee9c \u0111\u1ed9 trung th\u00e0nh s\u1ebd t\u0103ng l\u00ean khi c\u00f3 d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m v\u01b0\u1ee3t tr\u1ed9i. Tr\u00e1nh \u0111\u01b0\u1ee3c t\u00ecnh tr\u1ea1ng kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf doanh nghi\u1ec7p<\/p>\n<blockquote><p>Xem th\u00eam: <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/emandai.net\/blog\/ly-do-doanh-nghiep-can-quan-tam-den-dich-vu-cham-soc-khach-hang\/\"><strong>L\u00fd do doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m \u0111\u1ebfn d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/a><\/span><\/p><\/blockquote>\n<ol start=\"2\">\n<li>\n<h2><span id=\"Thai_do_cua_nhan_vien_tu_van\"><strong>Th\u00e1i \u0111\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n <\/strong><\/span><\/h2>\n<\/li>\n<\/ol>\n<p>Th\u00e1i \u0111\u1ed9 nh\u00e2n vi\u00ean kh\u00f4ng tho\u1ea3i m\u00e1i, thi\u1ebfu chuy\u00ean nghi\u1ec7p l\u00e0 nguy\u00ean nh\u00e2n l\u1edbn d\u1eabn \u0111\u1ebfn vi\u1ec7c nhi\u1ec1u kh\u00e1ch h\u00e0ng th\u1eadm ch\u00ed l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh t\u1eeb b\u1ecf doanh nghi\u1ec7p. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng kh\u00f4ng hi\u1ec3u s\u1ea3n ph\u1ea9m, th\u00e1i \u0111\u1ed9 kh\u00f4ng t\u1ed1t, thi\u1ebfu s\u1ef1 t\u1eadp trung, th\u00e1i \u0111\u1ed9 th\u1edd \u01a1\u2026 l\u00e0 nh\u1eefng \u0111i\u1ec1u khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu. \u0110i\u1ec1u n\u00e0y l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u00f4n tr\u1ecdng, s\u1ef1 quan t\u00e2m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 r\u1ea5t tuy\u1ec7t v\u1eddi nh\u01b0ng n\u1ebfu th\u00e1i \u0111\u1ed9 nh\u00e2n vi\u00ean kh\u00f4ng t\u1ed1t c\u0169ng s\u1ebd l\u00e0 nguy\u00ean nh\u00e2n mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7p kh\u00f4ng t\u1ed1t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 c\u00e1ch giao ti\u1ebfp, th\u00e1i \u0111\u1ed9 c\u1ee7a b\u1ed9 ph\u1eadn t\u01b0 v\u1ea5n n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng kh\u00e1ch h\u00e0ng trung th\u00e0nh r\u1eddi b\u1ecf doanh nghi\u1ec7p.<\/p>\n<p>\u0110\u1ec3 kh\u1eafc ph\u1ee5c t\u00ecnh tr\u1ea1ng n\u00e0y, b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch \u0111\u00e0o t\u1ea1o nh\u1eefng k\u1ef9 n\u0103ng m\u1ec1m c\u1ea7n thi\u1ebft cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n c\u1ee7a b\u1ea1n. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng Voicebot v\u00e0 Chatbot \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t s\u1ebd gi\u1ea3m c\u00e1c t\u00e1c v\u1ee5 cho nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n. V\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a Voicebot, Chatbot c\u00f9ng v\u1edbi s\u1ef1 t\u1eadn t\u00e2m, nhi\u1ec7t t\u00ecnh c\u1ee7a nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n s\u1ebd t\u1ea1o ra tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<figure id=\"attachment_2546\" aria-describedby=\"caption-attachment-2546\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2546\" src=\"http:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/11\/Thai-do-nhan-vien-khong-tot-se-khien-khach-hang-cam-thay-khong-duoc-ton-trong.png\" alt=\"Th\u00e1i \u0111\u1ed9 nh\u00e2n vi\u00ean kh\u00f4ng t\u1ed1t s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng\" width=\"600\" height=\"400\" srcset=\"https:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/11\/Thai-do-nhan-vien-khong-tot-se-khien-khach-hang-cam-thay-khong-duoc-ton-trong.png 600w, https:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/11\/Thai-do-nhan-vien-khong-tot-se-khien-khach-hang-cam-thay-khong-duoc-ton-trong-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2546\" class=\"wp-caption-text\">Th\u00e1i \u0111\u1ed9 nh\u00e2n vi\u00ean kh\u00f4ng t\u1ed1t s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng<\/figcaption><\/figure>\n<ol start=\"3\">\n<li>\n<h2><span id=\"Khong_lang_nghe_khach_hang\"><strong>Kh\u00f4ng l\u1eafng nghe kh\u00e1ch h\u00e0ng:<\/strong><\/span><\/h2>\n<\/li>\n<\/ol>\n<p>Vi\u1ec7c kh\u00f4ng l\u1eafng nghe kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn doanh thu c\u1ee7a doanh nghi\u1ec7p. Khi c\u00f4ng ty c\u1ee7a b\u1ea1n kh\u00f4ng l\u1eafng nghe kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd ng\u1eebng mua v\u00e0 s\u1eed d\u1ecbch d\u1ecbch v\u1ee5 \u0111\u00f3, \u0111\u1ed3ng th\u1eddi danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p c\u0169ng t\u1eeb \u0111\u00f3 x\u1ea5u \u0111i trong m\u1eaft kh\u00e1ch h\u00e0ng th\u1eadm ch\u00ed l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u00e3 g\u1eafn b\u00f3 v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t l\u00e2u.<\/p>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n mong mu\u1ed1n doanh nghi\u1ec7p mang l\u1ea1i cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7p t\u1ed1t nh\u1ea5t. Khi b\u1ea1n kh\u00f4ng gi\u1ea3i quy\u1ebft c\u00e1c ph\u00e0n n\u00e0n, l\u1eafng nghe \u00fd ki\u1ebfn g\u00f3p \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Th\u00ec v\u1edbi m\u1ed9t b\u00e0i vi\u1ebft nh\u1ecf ph\u00e0n n\u00e0n v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c chia s\u1ebb l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng khi\u1ebfn doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng t\u1ed5n th\u1ea5t l\u1edbn. B\u1edfi v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ebfp x\u00fac v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1eeb l\u00e2u nh\u01b0ng h\u00f4m nay l\u1ea1i quay l\u01b0ng v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u00ec \u0111i\u1ec1u \u0111\u00f3 s\u1ebd khi\u1ebfn cho nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1eb7t c\u00e2u h\u1ecfi ph\u1ea3i ch\u0103ng doanh nghi\u1ec7p b\u1ea1n c\u00f3 g\u00ec \u0111\u00f3 kh\u00f4ng t\u1ed1t m\u1edbi khi\u1ebfn cho nh\u1eefng ng\u01b0\u1eddi t\u1eebng trung th\u00e0nh quay l\u01b0ng v\u1edbi b\u1ea1n.<\/p>\n<p>\u0110\u1ec3 kh\u00e1ch h\u00e0ng trung th\u00e0nh kh\u00f4ng quay l\u01b0ng l\u1ea1i v\u1edbi doanh nghi\u1ec7p th\u00ec \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p \u0111\u00f3 ph\u1ea3i lu\u00f4n l\u1eafng nghe kh\u00e1ch h\u00e0ng. Cho d\u00f9 \u0111\u00f3 l\u00e0 ph\u1ea3n h\u1ed3i t\u1ed1t hay x\u1ea5u th\u00ec doanh nghi\u1ec7p c\u0169ng ph\u1ea3i bi\u1ebft thu nh\u1eadn \u00fd ki\u1ebfn \u0111\u00f3 v\u00e0 xem x\u00e9t. N\u1ebfu l\u00e0 ph\u1ea3n h\u1ed3i, \u00fd ki\u1ebfn t\u1ed1t, th\u00ec h\u00e3y c\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd \u0111\u1ec3 kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 \u0111\u1ebfn cho nh\u1eefng ng\u01b0\u1eddi quen. C\u00f2n n\u1ebfu l\u00e0 ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c, \u0111\u1eebng qu\u00ean xin l\u1ed7i h\u1ecd v\u1ec1 nguy\u00ean nh\u00e2n g\u00e2y ra tr\u1ea3i nghi\u1ec7m kh\u00f4ng t\u1ed1t t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n.<\/p>\n<ol start=\"4\">\n<li>\n<h2><span id=\"That_bai_trong_viec_ap_dung_cong_nghe_moi\"><strong>Th\u1ea5t b\u1ea1i trong vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi<\/strong><\/span><\/h2>\n<\/li>\n<\/ol>\n<p>Kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i lu\u00f4n th\u00edch t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi v\u1edbi nh\u1eefng c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c h\u00e0nh vi, th\u00f3i quen c\u1ee7a h\u1ecd. H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 IVR c\u01a1 b\u1ea3n, \u0111\u00e2y l\u00e0 h\u1ec7 th\u1ed1ng t\u1ed5ng \u0111\u00e0i tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng. T\u00ednh n\u0103ng n\u00e0y gi\u00fap ph\u00e2n lu\u1ed3ng kh\u00e1ch h\u00e0nh qua ph\u00edm b\u1ea5m d\u1ef1a tr\u00ean n\u1ed9i dung l\u1eddi ch\u00e0o cu\u1ed9c g\u1ecdi. Tuy nhi\u00ean, d\u1ea1ng c\u00f4ng ngh\u1ec7 c\u0169 n\u00e0y kh\u00f4ng gi\u00fap t\u1ed1i \u01b0u h\u00f3a m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. V\u00ec v\u1eady, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p c\u1ea7n t\u00ecm ki\u1ebfm v\u00e0 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi h\u01a1n trong h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Theo th\u1ed1ng k\u00ea, 89% kh\u00e1ch h\u00e0ng n\u00f3i r\u1eb1ng m\u1ed9t c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng k\u00e9m s\u1ebd l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn \u1ea5n t\u01b0\u1ee3ng c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 c\u0169ng l\u00e0 m\u1ed9t l\u00ed do khi\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh s\u1ebd d\u1ea7n r\u1eddi b\u1ecf doanh nghi\u1ec7p v\u00ec s\u1ef1 ch\u1eadm c\u1ea3i ti\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n<p>D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi gi\u00fap cho kh\u00e1ch h\u00e0ng th\u1ea5y b\u1ea1n quan t\u00e2m \u0111\u1ebfn h\u1ecd.\u00a0\u0110\u1ed5i l\u1ea1i, nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y s\u1ebd trung th\u00e0nh v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nhi\u1ec1u l\u1ea7n.\u00a0V\u00ec v\u1eady, \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u00ec \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i bi\u1ebft l\u1eafng nghe, kh\u00f4ng b\u1ecf b\u00ea kh\u00e1ch h\u00e0ng v\u00e0 ph\u1ea3i c\u00f3 th\u00e1i \u0111\u1ed9 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t h\u01a1n \u0111\u00f3 l\u00e0 bi\u1ebft \u00e1p d\u1ee5ng nh\u1eefng c\u00f4ng ngh\u1ec7 th\u00f4ng minh \u0111\u1ec3 ch\u0103m s\u00f3c, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n<p>\u0110\u1ec3 gi\u1ea3i quy\u1ebft cho nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u00ean, n\u1ec1n t\u1ea3ng Virtual Agent (VA) \u0111\u00e3 ra \u0111\u1eddi \u0111\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p th\u00e1o g\u1ee1 nh\u1eefng kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh. \u0110\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p <strong>Conversational AI<\/strong> c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 tr\u00f2 chuy\u1ec7n t\u1ef1 \u0111\u1ed9ng v\u1edbi con ng\u01b0\u1eddi b\u1eb1ng ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean d\u01b0\u1edbi d\u1ea1ng \u00e2m thanh (voice) ho\u1eb7c v\u0103n b\u1ea3n (text). N\u1ed5i tr\u1ed9i nh\u1ea5t trong n\u1ec1n t\u1ea3ng n\u00e0y l\u00e0 c\u00e1c tr\u1ee3 l\u00fd Voicebot v\u00e0 Chatbot gi\u00fap h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u00e0 ti\u1ec7n l\u1ee3i.<\/p>\n<figure id=\"attachment_2547\" aria-describedby=\"caption-attachment-2547\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2547\" src=\"http:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/11\/doanh-nghiep-can-ap-dung-cong-nghe-moi-de-giu-chan-khach-hang-trung-thanh.png\" alt=\"Doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh \" width=\"600\" height=\"400\" srcset=\"https:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/11\/doanh-nghiep-can-ap-dung-cong-nghe-moi-de-giu-chan-khach-hang-trung-thanh.png 600w, https:\/\/emandai.net\/blog\/wp-content\/uploads\/2021\/11\/doanh-nghiep-can-ap-dung-cong-nghe-moi-de-giu-chan-khach-hang-trung-thanh-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2547\" class=\"wp-caption-text\">Doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/figcaption><\/figure>\n<p>T\u1ea1i Vi\u1ec7t Nam,<span style=\"color: #006ad3;\"> <a style=\"color: #006ad3;\" href=\"https:\/\/emandai.net\/\">EM&amp;AI<\/a><\/span>\u00a0\u0111\u00e3 cho ra \u0111\u1eddi n\u1ec1n t\u1ea3ng <span style=\"color: #006ad3;\"><a style=\"color: #006ad3;\" href=\"https:\/\/emandai.net\/virtual-agent-vn\/\">Virtual Agent<\/a><\/span>, \u0111\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng <span style=\"color: #006ad3;\">Chatbot AI &amp; Voicebot AI<\/span> th\u00f4ng minh c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c tho\u1ea1i th\u00f4ng minh gi\u00fap n\u00e2ng cao hi\u1ec7u su\u1ea5t d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c doanh nghi\u1ec7p v\u1eeba &amp; l\u1edbn.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #006ad3;\"><a style=\"color: #006ad3;\" href=\"https:\/\/emandai.net\/\"><strong>EM&amp;AI<\/strong><\/a>\u00a0<\/span>l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb h\u00e0ng \u0111\u1ea7u nghi\u00ean c\u1ee9u v\u00e0 \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) trong t\u1ef1 \u0111\u1ed9ng h\u00f3a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ea1i Vi\u1ec7t Nam.\u00a0<span style=\"color: #006ad3;\">EM&amp;AI<\/span> d\u00e0nh t\u1eb7ng g\u00f3i\u00a0<span style=\"color: #ff6600;\"><span style=\"color: #ff7500;\"><strong>\u01b0u \u0111\u00e3i 1000 CU\u1ed8C G\u1eccI MI\u1ec4N PH\u00cd<\/strong><\/span>\u00a0<\/span>h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p tri\u1ec3n khai \u1ee9ng d\u1ee5ng AI trong kinh doanh<\/p>\n<p>\u25b6 Chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh:\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bit.ly\/3k4i9g0\">https:\/\/bit.ly\/3k4i9g0<\/a><\/span><\/p>\n<p><strong>LI\u00caN H\u1ec6 T\u01af V\u1ea4N TRI\u1ec2N KHAI GI\u1ea2I PH\u00c1P<\/strong><\/p>\n<p>\u2013 Hotline: 0934 312 345<\/p>\n<p>\u2013 Email: contact@emandai.net<\/p>\n<p>\u2013 Website: https:\/\/emandai.net\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 ngu\u1ed3n s\u1ed1ng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[601],"tags":[543],"_links":{"self":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts\/2545"}],"collection":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/comments?post=2545"}],"version-history":[{"count":5,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts\/2545\/revisions"}],"predecessor-version":[{"id":2608,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts\/2545\/revisions\/2608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/media\/2549"}],"wp:attachment":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/media?parent=2545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/categories?post=2545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/tags?post=2545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}