{"id":3199,"date":"2022-04-21T02:33:39","date_gmt":"2022-04-21T02:33:39","guid":{"rendered":"http:\/\/emandai.net\/blog\/?p=3199"},"modified":"2025-01-07T10:29:28","modified_gmt":"2025-01-07T10:29:28","slug":"case-study-ung-dung-ai-giam-chi-phi-chuyen-doi-khach-hang","status":"publish","type":"post","link":"https:\/\/emandai.net\/blog\/vi\/case-study-ung-dung-ai-giam-chi-phi-chuyen-doi-khach-hang\/","title":{"rendered":"[Casestudy] Sentosa Corp &#8211; doanh nghi\u1ec7p b\u1ea5t \u0111\u1ed9ng s\u1ea3n ti\u00ean phong \u1ee9ng d\u1ee5ng Voicebot AI gi\u1ea3m chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Ve_Sentosa_Corp\"><span class=\"toc_number toc_depth_1\">1<\/span> V\u1ec1 Sentosa Corp<\/a><\/li><li><a href=\"#Ve_qua_trinh_trien_khai_chien_dich\"><span class=\"toc_number toc_depth_1\">2<\/span> V\u1ec1 qu\u00e1 tr\u00ecnh tri\u1ec3n khai chi\u1ebfn d\u1ecbch<\/a><\/li><li><a href=\"#Danh_Gia_Tu_Sentosa_Corp\"><span class=\"toc_number toc_depth_1\">3<\/span> \u0110\u00e1nh Gi\u00e1 T\u1eeb Sentosa Corp<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Ve_Sentosa_Corp\"><b>V\u1ec1 Sentosa Corp<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sentosa Corp l\u00e0 c\u00f4ng ty chuy\u00ean ph\u00e2n ph\u1ed1i c\u00e1c d\u1ef1 \u00e1n B\u0110S v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 v\u1edbi h\u01a1n 5 n\u0103m ho\u1ea1t \u0111\u1ed9ng. \u0110\u1ebfn nay, Sentosa Corp \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh trong Top \u0111\u1ea7u doanh nghi\u1ec7p B\u0110S v\u00e0 l\u00e0 \u0111\u1ed1i t\u00e1c tin c\u1eady c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n b\u1ea5t \u0111\u1ed9ng s\u1ea3n h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00e0 \u0111\u01a1n v\u1ecb lu\u00f4n h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 \u0111\u1ed5i m\u1edbi &amp; kh\u00f4ng ng\u1ea1i th\u1eed th\u00e1ch; trong n\u0103m 2021 v\u1eeba qua Sentosa Corp \u0111\u00e3 c\u00f3 \u201cs\u1ef1 chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd\u201d khi thay \u0111\u1ed5i c\u00e1ch \u201cb\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng\u201d sang \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0o quy tr\u00ecnh kinh doanh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voicebot AI kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng t\u1ea1i Sentosa Corp, nh\u01b0ng l\u00e0 c\u00f4ng ngh\u1ec7 to\u00e0n di\u1ec7n nh\u1ea5t \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u201ct\u1ef1 \u0111\u1ed9ng h\u00f3a nhi\u1ec7m v\u1ee5 b\u00e1n h\u00e0ng\u201d v\u00e0 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c gia t\u0103ng doanh s\u1ed1.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo anh D\u01b0\u01a1ng Tu\u1ea5n C\u01b0\u1eddng &#8211; Gi\u00e1m \u0111\u1ed1c kinh doanh Sentosa chia <\/span><i><span style=\"font-weight: 400;\">s\u1ebb<\/span><\/i><b><i> \u201cVoicebot AI c\u1ee7a EM&amp;AI ch\u00ednh l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u t\u01b0 nh\u1ea3y v\u1ecdt c\u1ee7a Sentosa Corp trong t\u1ef1 \u0111\u1ed9ng h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh\u201d.<\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3202\" src=\"http:\/\/emandai.net\/blog\/wp-content\/uploads\/2022\/04\/voicebot-ai-telesale-bat-dong-san-1.png\" alt=\"Telsale bat dong san tu dong voi Voicebot AI\" width=\"387\" height=\"341\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"Ve_qua_trinh_trien_khai_chien_dich\"><b>V\u1ec1 qu\u00e1 tr\u00ecnh tri\u1ec3n khai chi\u1ebfn d\u1ecbch<\/b><\/span><\/h2>\n<p><b>&#8211; Tr\u01b0\u1edbc khi tri\u1ec3n khai:<\/b><span style=\"font-weight: 400;\"> Sentosa Corp s\u1edf h\u1eefu nh\u1eefng l\u1ee3i th\u1ebf v\u1ec1 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3 c\u0169ng nh\u01b0 \u0111\u1ed9i ng\u0169 telesale <\/span><span style=\"font-weight: 400;\">chuy\u00ean nghi\u1ec7p. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y ch\u01b0a th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u1ee7 nhu c\u1ea7u ti\u1ebfp c\u1eadn nhanh s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn trong th\u1eddi gian ng\u1eafn, t\u1ea1o d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1ec1 t\u1ed1c \u0111\u1ed9 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng so v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb m\u00f4i gi\u1edbi b\u1ea5t \u0111\u1ed9ng s\u1ea3n kh\u00e1c.<\/span><\/p>\n<p><b>&#8211; Trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai:<\/b><span style=\"font-weight: 400;\">\u00a0Sentosa Corp v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a \u0111\u1ed9i ng\u0169 EM&amp;AI \u0111\u00e3 ho\u00e0n thi\u1ec7n \u201ctr\u1ee3 l\u00fd telesale t\u1ef1 \u0111\u1ed9ng\u201d t\u1eeb k\u1ecbch b\u1ea3n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o s\u1eb5n. Nh\u1edd \u0111\u00f3, th\u1eddi gian kh\u1edfi t\u1ea1o tr\u1ee3 l\u00fd \u1ea3o \u0111\u01b0\u1ee3c r\u00fat ng\u1eafn t\u1ed1i \u0111a. Tr\u1ee3 l\u00fd \u1ea3o n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng \u0111\u00fang nghi\u1ec7p v\u1ee5 c\u1ee7a 1 telesale l\u00e0 gi\u1edbi thi\u1ec7u d\u1ef1 \u00e1n, cung c\u1ea5p th\u00f4ng tin cho kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n <\/span><span style=\"font-weight: 400;\">ph\u00e2n lo\u1ea1i nhu c\u1ea7u th\u00f4ng qua kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean v\u00e0 t\u01b0\u01a1ng t\u00e1c l\u1eddi n\u00f3i nh\u01b0 con ng\u01b0\u1eddi. <\/span><span style=\"font-weight: 400;\">\u0110\u00e2y ch\u00ednh l\u00e0 m\u1ea5u ch\u1ed1t gi\u00fap t\u0103ng t\u1ed1c ti\u1ebfp c\u1eadn, gi\u1ea3m chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u0169ng l\u00e0 ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 gia t\u0103ng doanh s\u1ed1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau 1 tu\u1ea7n tri\u1ec3n khai, Voicebot AI c\u1ee7a EM&amp;AI \u0111\u00e3 ho\u00e0n t\u1ea5t ti\u1ebfp c\u1eadn 20,000 kh\u00e1ch h\u00e0ng v\u1edbi k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng. \u0110\u1ea1i di\u1ec7n Sentosa Corp cho bi\u1ebft, khi so s\u00e1nh v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc \u0111\u00e2y, \u0111\u1ec3 ho\u00e0n t\u1ea5t g\u1ecdi 20,000 s\u1ed1 Sentosa Corp c\u1ea7n \u00edt nh\u1ea5t 1 th\u00e1ng v\u1edbi 7 nh\u00e2n vi\u00ean t\u01b0\u01a1ng \u1ee9ng chi ph\u00ed g\u1ea7n 45-50 tri\u1ec7u cho m\u1ed9t chi\u1ebfn d\u1ecbch. Trong khi \u0111\u00f3, Voicebot AI ch\u1ec9 m\u1ea5t 1 tu\u1ea7n \u0111\u1ec3 ho\u00e0n t\u1ea5t v\u1edbi chi ph\u00ed ch\u1ec9 b\u1eb1ng 1\/7. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng con s\u1ed1 c\u1ee7a chi\u1ebfn d\u1ecbch\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Ti\u1ebfp c\u1eadn h\u01a1n 20,000 kh\u00e1ch h\u00e0ng ch\u1ec9 trong 7 ng\u00e0y v\u1edbi 1 nh\u00e2n vi\u00ean<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Chi ph\u00ed trung b\u00ecnh\/cu\u1ed9c g\u1ecdi ch\u1ec9 483 \u0111\u1ed3ng (Gi\u1ea3m 80% so v\u1edbi chi ph\u00ed truy\u1ec1n th\u1ed1ng)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; 100% cu\u1ed9c g\u1ecdi k\u1ebft n\u1ed1i th\u00e0nh c\u00f4ng, kh\u00e1ch h\u00e0ng n\u1eafm b\u1eaft \u0111\u1ee7 th\u00f4ng tin d\u1ef1 \u00e1n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; 300 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (X\u00e1c nh\u1eadn quan t\u00e2m), v\u1edbi chi ph\u00ed ch\u1ec9 23,333\u0111\/ kh\u00e1ch.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_3201\" aria-describedby=\"caption-attachment-3201\" style=\"width: 658px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3201 size-full\" src=\"http:\/\/emandai.net\/blog\/wp-content\/uploads\/2022\/04\/voicebot-ai-telesale-bat-dong-san-2.png\" alt=\"\" width=\"658\" height=\"509\" srcset=\"https:\/\/emandai.net\/blog\/wp-content\/uploads\/2022\/04\/voicebot-ai-telesale-bat-dong-san-2.png 658w, https:\/\/emandai.net\/blog\/wp-content\/uploads\/2022\/04\/voicebot-ai-telesale-bat-dong-san-2-300x232.png 300w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><figcaption id=\"caption-attachment-3201\" class=\"wp-caption-text\">1 trong nh\u1eefng chi\u1ebfn d\u1ecbch Voicebot AI \u0111\u00e3 th\u1ef1c hi\u1ec7n<\/figcaption><\/figure>\n<h2><\/h2>\n<h2><span id=\"Danh_Gia_Tu_Sentosa_Corp\"><b>\u0110\u00e1nh Gi\u00e1 T\u1eeb Sentosa Corp<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Anh D\u01b0\u01a1ng Tu\u1ea5n C\u01b0\u1eddng nh\u1eadn \u0111\u1ecbnh \u201cEM&amp;AI \u0111\u00e3 \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c t\u1ea1o tr\u1ee3 l\u00fd \u1ea3o. Ch\u1ec9 v\u1edbi v\u00e0i b\u01b0\u1edbc k\u00e9o th\u1ea3; nh\u00e2n vi\u00ean c\u1ee7a t\u00f4i \u0111\u00e3 c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh 1 tr\u1ee3 l\u00fd \u1ea3o AI ho\u00e0n ch\u1ec9nh. Nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng \u0111\u00e3 n\u00f3i l\u00ean t\u1ea5t c\u1ea3 v\u1ec1 hi\u1ec7u su\u1ea5t m\u00e0 AI mang l\u1ea1i. Trong t\u01b0\u01a1ng lai, t\u00f4i ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch telesale t\u1ef1 \u0111\u1ed9ng 100% m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn nh\u00e2n vi\u00ean\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>? \u0110\u1ec2 L\u1ea0I TH\u00d4NG TIN \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n t\u1eeb chuy\u00ean gia AI v\u1ec1 gi\u1ea3i ph\u00e1p &amp; c\u00e1ch tri\u1ec3n khai ph\u00f9 h\u1ee3p v\u1edbi nghi\u1ec7p v\u1ee5 &amp; \u0111\u1eb7c tr\u01b0ng c\u1ee7a doanh nghi\u1ec7p : <a href=\"https:\/\/bit.ly\/3wC1Myf\"><span style=\"color: #0000ff;\">https:\/\/bit.ly\/3wC1Myf<\/span><\/a><\/p>\n<p>EM&amp;AI \u2013 Gi\u1ea3i ph\u00e1p AI SELF \u2013 SERVICE to\u00e0n di\u1ec7n<\/p>\n<p>? Email: contact@emandai.net<\/p>\n<p>? Hotline: 0903 533 725<\/p>\n<p>? Website: https:\/\/emandai.net\/<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>LI\u00caN H\u1ec6 T\u01af V\u1ea4N TRI\u1ec2N KHAI GI\u1ea2I PH\u00c1P<\/strong><\/p>\n<p>\u2013 Hotline: 0903 533 725<\/p>\n<p>\u2013 Email: contact@emandai.net<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents1 V\u1ec1 Sentosa Corp2 V\u1ec1 qu\u00e1 tr\u00ecnh tri\u1ec3n khai chi\u1ebfn d\u1ecbch3 \u0110\u00e1nh Gi\u00e1 T\u1eeb Sentosa&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[481,5,483],"tags":[595,589],"_links":{"self":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts\/3199"}],"collection":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/comments?post=3199"}],"version-history":[{"count":2,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts\/3199\/revisions"}],"predecessor-version":[{"id":3794,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts\/3199\/revisions\/3794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/media\/3200"}],"wp:attachment":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/media?parent=3199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/categories?post=3199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/tags?post=3199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}