{"id":3975,"date":"2023-04-06T02:37:55","date_gmt":"2023-04-06T02:37:55","guid":{"rendered":"http:\/\/emandai.net\/blog\/?p=3975"},"modified":"2023-04-06T02:37:55","modified_gmt":"2023-04-06T02:37:55","slug":"sentiment-analysis-cong-nghe-phan-tich-cam-xuc-bang-ai","status":"publish","type":"post","link":"https:\/\/emandai.net\/blog\/vi\/sentiment-analysis-cong-nghe-phan-tich-cam-xuc-bang-ai\/","title":{"rendered":"Sentiment Analysis &#8211; c\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch c\u1ea3m x\u00fac b\u1eb1ng AI"},"content":{"rendered":"<p><em><strong>Sentiment Analysis<\/strong> <\/em>hay c\u00f4ng ngh\u1ec7 AI <em><strong>ph\u00e2n t\u00edch c\u1ea3m x\u00fac<\/strong><\/em> c\u1ee7a m\u1ed9t \u0111o\u1ea1n h\u1ed9i tho\u1ea1i ho\u1eb7c v\u0103n b\u1ea3n b\u1ea5t k\u1ef3. C\u00f4ng ngh\u1ec7 c\u00f3 t\u00ednh \u1ee9ng d\u1ee5ng cao trong c\u00e1c l\u0129nh v\u1ef1c v\u1ec1 marketing &amp; d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. V\u1ed1n l\u00e0 nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u qu\u00fd gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Hi\u1ec3u v\u1ec1 c\u00e1ch c\u00f4ng ngh\u1ec7 n\u00e0y ho\u1ea1t \u0111\u1ed9ng v\u00e0 nh\u1eefng \u1ee9ng d\u1ee5ng c\u1ee7a n\u00f3 qua b\u00e0i vi\u1ebft d\u01b0\u1edbi.<\/p>\n<h2><\/h2>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Sentiment_Analysis_Phan_tich_cam_xuc_la_gi\"><span class=\"toc_number toc_depth_1\">1<\/span> Sentiment Analysis (Ph\u00e2n t\u00edch c\u1ea3m x\u00fac) l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Cach_cong_nghe_Phan_tich_cam_xuc_hoat_dong\"><span class=\"toc_number toc_depth_1\">2<\/span> C\u00e1ch c\u00f4ng ngh\u1ec7 \u201cPh\u00e2n t\u00edch c\u1ea3m x\u00fac\u201d ho\u1ea1t \u0111\u1ed9ng<\/a><\/li><li><a href=\"#Nhung_ung_dung_cua_Phan_tich_cam_xuc\"><span class=\"toc_number toc_depth_1\">3<\/span> Nh\u1eefng \u1ee9ng d\u1ee5ng c\u1ee7a Ph\u00e2n t\u00edch c\u1ea3m x\u00fac<\/a><\/li><li><a href=\"#Ket_luan\"><span class=\"toc_number toc_depth_1\">4<\/span> K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Sentiment_Analysis_Phan_tich_cam_xuc_la_gi\"><strong>Sentiment Analysis (Ph\u00e2n t\u00edch c\u1ea3m x\u00fac) l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<p><em>&#8220;Ph\u00e2n t\u00edch c\u1ea3m x\u00fac l\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean \u0111\u1ec3 ph\u00e2n t\u00edch v\u0103n b\u1ea3n, ng\u00f4n ng\u1eef h\u1ecdc t\u00ednh to\u00e1n, v\u00e0 sinh tr\u1eafc h\u1ecdc \u0111\u1ec3 nh\u1eadn di\u1ec7n, tr\u00edch xu\u1ea5t, \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 nghi\u00ean c\u1ee9u c\u00e1c tr\u1ea1ng th\u00e1i t\u00ecnh c\u1ea3m v\u00e0 th\u00f4ng tin ch\u1ee7 quan m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng.<\/em>&#8221; &#8211; Theo Wikipedia<\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch c\u1ea3m x\u00fac l\u00e0 m\u1ed9t nh\u00e1nh c\u1ee7a c\u00f4ng ngh\u1ec7 x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP). C\u00e1c thu\u1eadt to\u00e1n AI ph\u00e2n t\u00edch nh\u1eefng \u0111o\u1ea1n v\u0103n b\u1ea3n \u0111\u1ec3 nh\u1eadn di\u1ec7n tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac \u0111\u1eb1ng sau. C\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 n\u00e0y l\u00e0 ph\u00e1t hi\u1ec7n nh\u1eefng t\u1eeb ng\u1eef th\u00e1i \u0111\u1ed9 ho\u1eb7c c\u1ea3m x\u00fac. T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n lo\u1ea1i \u00fd ki\u1ebfn \u200b\u200bv\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c \u00fd t\u01b0\u1edfng.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"Cach_cong_nghe_Phan_tich_cam_xuc_hoat_dong\"><b>C\u00e1ch c\u00f4ng ngh\u1ec7 \u201cPh\u00e2n t\u00edch c\u1ea3m x\u00fac\u201d ho\u1ea1t \u0111\u1ed9ng<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch c\u1ea3m x\u00fac l\u00e0 m\u00f4 h\u00ecnh AI (AI model) \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb k\u1ef9 thu\u1eadt m\u00e1y h\u1ecdc. N\u00f3 c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch ng\u00f4n ng\u1eef v\u00e0 nh\u1eadn di\u1ec7n c\u1ea3m x\u00fac. AI model s\u1ebd \u0111\u01b0\u1ee3c \u201chu\u1ea5n luy\u1ec7n\u201d d\u1ef1a tr\u00ean m\u1ed9t b\u1ed9 d\u1eef li\u1ec7u v\u0103n b\u1ea3n \u0111\u01b0\u1ee3c d\u00e1n nh\u00e3n. C\u1ee5 th\u1ec3 l\u00e0 g\u1eafn nh\u00e3n c\u1ee5m t\u1eeb \/ t\u1eeb kho\u00e1 v\u1edbi tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac t\u01b0\u01a1ng \u1ee9ng. L\u00e0 t\u00edch c\u1ef1c, ti\u00eau c\u1ef1c hay b\u00ecnh th\u01b0\u1eddng? Sau \u0111\u00f3, AI model s\u1ebd s\u1eed d\u1ee5ng nh\u1eefng d\u1eef li\u1ec7u g\u1eafn nh\u00e3n n\u00e0y \u0111\u1ec3 h\u1ecdc c\u00e1c c\u1ea5u tr\u00fac v\u0103n b\u1ea3n k\u1ebft h\u1ee3p v\u1edbi m\u1ed7i tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac kh\u00e1c nhau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI model ph\u00e2n t\u00edch c\u1ea3m x\u00fac s\u1ebd ph\u00e2n t\u00edch c\u00e1c \u0111o\u1ea1n v\u0103n b\u1ea3n m\u1edbi v\u00e0 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n. B\u1eb1ng c\u00e1ch nh\u1eadn di\u1ec7n ch\u00ednh x\u00e1c c\u1ee5m t\u1eeb c\u1ea3m x\u00fac trong v\u0103n b\u1ea3n, sau \u0111\u00f3 t\u00ednh to\u00e1n v\u00e0 \u0111\u01b0a ra t\u1ed5ng \u0111i\u1ec3m c\u1ea3m x\u00fac c\u1ee7a \u0111o\u1ea1n v\u0103n \u0111\u00f3.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"Nhung_ung_dung_cua_Phan_tich_cam_xuc\"><b>Nh\u1eefng \u1ee9ng d\u1ee5ng c\u1ee7a Ph\u00e2n t\u00edch c\u1ea3m x\u00fac<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch c\u1ea3m x\u00fac \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau. Bao g\u1ed3m:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Marketing:<\/strong> Doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch c\u1ea3m x\u00fac \u0111\u1ec3 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i v\u00e0 review c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 ngh\u0129. \u0110i\u1ec1u n\u00e0y c\u00f3 \u00edch v\u1edbi c\u00f4ng vi\u1ec7c t\u00ecm ki\u1ebfm insight kh\u00e1ch h\u00e0ng.\u00a0 \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng:<\/strong> Ph\u00e2n t\u00edch c\u1ea3m x\u00fac ph\u00e1t hi\u1ec7n nhanh ch\u00f3ng nh\u1eefng cu\u1ed9c g\u1ecdi ti\u00eau c\u1ef1c theo th\u1eddi gian th\u1ef1c. \u0110i\u1ec1u n\u00e0y h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ph\u1ea3n \u1ee9ng k\u1ecbp th\u1eddi v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng:<\/strong> Ph\u00e2n t\u00edch nh\u1eefng ngu\u1ed3n th\u00f4ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 n\u1eafm b\u1eaft ph\u1ea3n \u1ee9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u1edbi m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u00f3.\u00a0 \u00a0 <\/span><\/li>\n<\/ol>\n<blockquote><p><span style=\"font-weight: 400;\">\u00a0 \u00a0 Hi\u1ec3u v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/emandai.net\/blog\/tam-quan-trong-phan-tich-cam-xuc-trong-dich-vu-khach-hang\/\"><span style=\"text-decoration: underline;\"><em>ph\u00e2n t\u00edch c\u1ea3m x\u00fac trong ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/em><\/span><\/a><\/span><\/span><\/p><\/blockquote>\n<h2><\/h2>\n<h2><span id=\"Ket_luan\">K\u1ebft lu\u1eadn<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch c\u1ea3m x\u00fac (Sentiment Analysis) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111ang ngh\u0129 v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u0103n b\u1ea3n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin \u2018\u1ea9n s\u00e2u\u2019 trong l\u1eddi n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean \u201cd\u1eef li\u1ec7u \u0111\u1ecbnh h\u01b0\u1edbng\u201d.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sentiment Analysis hay c\u00f4ng ngh\u1ec7 AI ph\u00e2n t\u00edch c\u1ea3m x\u00fac c\u1ee7a m\u1ed9t \u0111o\u1ea1n h\u1ed9i tho\u1ea1i&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104,108],"tags":[378,669],"_links":{"self":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts\/3975"}],"collection":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/comments?post=3975"}],"version-history":[{"count":1,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts\/3975\/revisions"}],"predecessor-version":[{"id":3977,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts\/3975\/revisions\/3977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/media\/3976"}],"wp:attachment":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/media?parent=3975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/categories?post=3975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/tags?post=3975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}