{"id":623,"date":"2019-11-25T10:03:32","date_gmt":"2019-11-25T10:03:32","guid":{"rendered":"http:\/\/emandai.net\/blog\/?p=623"},"modified":"2021-09-22T08:33:01","modified_gmt":"2021-09-22T08:33:01","slug":"google-thay-doi-thuat-toan-tim-kiem-dua-tren-tien-bo-cua-xu-li-ngon-ngu-tu-nhien-nlp","status":"publish","type":"post","link":"https:\/\/emandai.net\/blog\/vi\/google-thay-doi-thuat-toan-tim-kiem-dua-tren-tien-bo-cua-xu-li-ngon-ngu-tu-nhien-nlp\/","title":{"rendered":"GOOGLE THAY \u0110\u1ed4I THU\u1eacT TO\u00c1N T\u00ccM KI\u1ebeM X\u1eec L\u00cd NG\u00d4N NG\u1eee T\u1ef0 NHI\u00caN NLP"},"content":{"rendered":"

L\u00e0 t\u1eadp \u0111o\u00e0n cung c\u1ea5p d\u1ecbch v\u1ee5 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, d\u0129 nhi\u00ean m\u1ed7i thay \u0111\u1ed5i nh\u1ecf v\u1ec1 thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm c\u1ee7a Google c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u00e0ng t\u1ef7 website, trong \u0111\u00f3 c\u00f3 th\u1ec3 c\u00f3 website doanh nghi\u1ec7p b\u1ea1n.<\/p>\n

Sau g\u1ea7n m\u1ed9t n\u0103m nghi\u00ean c\u1ee9u x\u00e2y d\u1ef1ng, m\u1edbi \u0111\u00e2y Google v\u1eeba th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c thay \u0111\u1ed5i thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm trong h\u1ec7 th\u1ed1ng c\u1ee7a m\u00ecnh. Theo \u0111\u00f3 nh\u1eefng website c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u1ea7u t\u01b0 n\u1ed9i dung t\u1ed1t s\u1ebd \u0111\u01b0\u1ee3c \u01b0u ti\u00ean c\u00e1c v\u1ecb tr\u00ed cao khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm. \u0110\u1ed3ng th\u1eddi nh\u1eefng website c\u00f3 n\u1ed9i dung copy nhi\u1ec1u, k\u00e9m s\u1ebd b\u1ecb \u0111\u1ea9y xu\u1ed1ng nh\u1eefng v\u1ecb tr\u00ed th\u1ea5p.<\/p>\n

\u0110\u01b0\u1ee3c bi\u1ebft l\u1ea7n thay \u0111\u1ed5i n\u00e0y d\u1ef1a tr\u00ean nh\u1eefng nghi\u00ean c\u1ee9u v\u1ec1 NLP-x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean, gi\u00fap t\u1ed1i \u01b0u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm nh\u1edd kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft s\u1ef1 li\u00ean quan gi\u1eefa c\u00e1c t\u1eeb trong c\u00e2u.<\/p>\n

\n
\n
\n
\n
\n
<\/div>\n
\"\"
Thu\u1eadt to\u00e1n m\u1edbi c\u1ee7a Google d\u1ef1a tr\u00ean ti\u1ebfn b\u1ed9 c\u1ee7a x\u1eed l\u00ed ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean NLP<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>
<\/figcaption><\/figure>\n

C\u00f4ng ngh\u1ec7 x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP) m\u1edbi c\u1ee7a Google \u0111\u01b0\u1ee3c g\u1ecdi t\u1eaft l\u00e0 BERT c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft ng\u1eef c\u1ea3nh trong c\u00e2u n\u00f3i gi\u00fap \u0111em l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm g\u1ea7n nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng h\u01a1n. Theo h\u00e3ng, m\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u1ec3 h\u1ecd hu\u1ea5n luy\u1ec7n cho h\u1ec7 th\u1ed1ng NLP c\u1ee7a m\u00ecnh l\u00e0 l\u1ea5y c\u00e2u m\u1eabu ti\u1ebfng Anh, lo\u1ea1i b\u1ecf t\u1ea7m 15% s\u1ed1 t\u1eeb trong c\u00e2u, sau \u0111\u00f3 cho h\u1ec7 th\u1ed1ng t\u1ef1 nh\u1eadn di\u1ec7n v\u00e0 t\u00ecm ra nh\u1eefng t\u1eeb ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111i\u1ec1n v\u00e0o ph\u1ea7n b\u1ecb x\u00f3a.<\/p>\n

\u0110\u00e2y \u0111\u01b0\u1ee3c cho l\u00e0 thay \u0111\u1ed5i t\u00edch c\u1ef1c nhi\u1ec1u nh\u1ea5t trong v\u00f2ng 5 n\u0103m qua c\u1ee7a Google v\u00e0 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 thay \u0111\u1ed5i quan tr\u1ecdng nh\u1ea5t c\u1ee7a Google t\u00ednh t\u1edbi th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n

M\u1eb7c d\u00f9 thu\u1eadt to\u00e1n m\u1edbi n\u00e0y hi\u1ec7n t\u1ea1i ch\u1ec9 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm b\u1eb1ng ti\u1ebfng Anh nh\u01b0ng ch\u1eafc ch\u1eafn s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i to\u00e0n c\u1ea7u \u1edf m\u1ed9t t\u01b0\u01a1ng lai g\u1ea7n v\u00e0 Vi\u1ec7t Nam c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7.<\/p>\n

Ch\u1ec9 sau v\u00e0i ng\u00e0y \u00e1p d\u1ee5ng, website c\u1ee7a nh\u1eefng c\u00f4ng ty t\u1ea1i Anh v\u00e0 M\u1ef9 \u0111\u00e3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i l\u1edbn v\u1ec1 th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm. Theo th\u1ed1ng k\u00ea th\u00ec c\u00f3 kho\u1ea3ng 10% k\u1ebft qu\u1ea3 \u0111\u00e3 b\u1ecb thay \u0111\u1ed5i, \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh SEO v\u00e0 kinh doanh tr\u1ef1c tuy\u1ebfn.<\/p>\n

X\u00e9t tr\u00ean ph\u01b0\u01a1ng di\u1ec7n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00ec l\u1ea7n thay \u0111\u1ed5i n\u00e0y c\u1ee7a Google c\u00f3 t\u00e1c \u0111\u1ed9ng v\u00f4 c\u00f9ng t\u00edch c\u1ef1c khi h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u1ee3i \u00fd g\u1ea7n v\u1edbi nhu c\u1ea7u c\u1ee7a m\u00ecnh nh\u1ea5t. Ng\u01b0\u1ee3c l\u1ea1i \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p \u00edt \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng website s\u1ebd ph\u1ea3i g\u1eb7p nh\u1eefng th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf.<\/p>\n

V\u00e0 cu\u1ed1i c\u00f9ng, ch\u00fang ta kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn c\u00f4ng ngh\u1ec7 x\u1eed l\u00ed ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean NLP ng\u00e0y c\u00e0ng \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn nhi\u1ec1u l\u0129nh v\u1ef1c \u0111\u1eddi s\u1ed1ng con ng\u01b0\u1eddi. Doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft \u0111\u1ec3 th\u00edch nghi.<\/p>\n

Ngu\u1ed3n: Brandsvietnam<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e0 t\u1eadp \u0111o\u00e0n cung c\u1ea5p d\u1ecbch v\u1ee5 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, d\u0129 nhi\u00ean…<\/p>\n","protected":false},"author":2,"featured_media":938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104,108],"tags":[],"_links":{"self":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts\/623"}],"collection":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/comments?post=623"}],"version-history":[{"count":6,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts\/623\/revisions"}],"predecessor-version":[{"id":832,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/posts\/623\/revisions\/832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/media\/938"}],"wp:attachment":[{"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/media?parent=623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/categories?post=623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emandai.net\/blog\/wp-json\/wp\/v2\/tags?post=623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}