ThoTot 247 - Revolutionizing Telemarketing with AI Voice Bots

Thotot is constantly seeking innovative ways to streamline operations and enhance customer engagement in the age of technological advancements. While expanding the market, Thotot faced challenges with traditional manual telemarketing methods and sought to revolutionize its approach by implementing AI-powered voice bots.

Challenge of Manual Telemarketing Use Case:

Thotot, a B2C leading business specializing in professional Home service maintenance services, relied on telemarketing to promote its services and acquire new customers. However, the manual process posed several challenges:

  1. Time-Consuming and Costly: Manual telemarketing requires a significant workforce and takes time, leading to increased operational costs.
  2. Limited Scalability: The human-centric approach restricted the scalability of outreach efforts, constraining the company’s ability to reach a wider audience efficiently.
  3. Inconsistency in Performance: Human agents faced challenges in maintaining consistent quality and adherence to scripts, impacting the effectiveness of telemarketing campaigns.

Implementing EM&AI Vagent AI Voicebot

Recognizing the need for a more efficient and scalable solution, Thotot integrated AI-powered voicebots into their telemarketing strategy. Leveraging cutting-edge AI technology, the company deployed a voicebot capable of conducting natural conversations, understanding customer queries, and providing relevant information about their services.

Accuracy and Performance Improvement

The implementation of the AI voice bot brought remarkable improvements:

1. Enhanced Accuracy

The AI voicebot demonstrated exceptional accuracy in delivering scripted messages and handling customer inquiries, minimizing errors associated with human communication.


2. Consistency and Compliance

The bots ensured consistent information delivery, adhering precisely to the prescribed scripts and compliance guidelines, thereby improving campaign performance.

3. Return on Investment (ROI)

The adoption of the AI voice bot resulted in significant returns for Thotot:

1. Cost-Efficiency

With reduced manpower needs and increased operational efficiency, the company experienced a substantial reduction in telemarketing costs, enhancing overall profitability.

2. Transparent and Real-time Reporting

Instant post-call reports, offering accurate insights into call connection and analyzing the calls based on 12 different call results. These reports, devoid of human biases, facilitated data-driven decision-making. This transparent and instantaneous reporting feature significantly empowered the company’s telemarketing efforts, ensuring agility and informed decision-making for improved performance.

3. Scalability and Reach

The scalable nature of AI bots allowed Thotot to reach a wider audience, expanding its market reach and customer base. This solution scales as fast as we grow.


Thanks to EM&AI’s Voicebot, Tho Tot has efficiently reached and offered support to over 36,000 customers, with only 40% of telemarketing expenses compared to employing traditional personnel. This exemplifies how AI technology significantly reduces costs while broadening the reach of B2C businesses. I extend my commendation to EM&AI’s consulting and implementation team for their swift and pivotal contribution to this achievement within a month. With positive customer feedback on the new AI-driven experiences, Thotot remains dedicated to ongoing innovation and the development of exceptional and pioneering services.

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