Contents
- 1 Amid the powerful wave of AI transformation, UOB Vietnam continues to take strategic and well-planned steps to enhance operational efficiency and elevate customer experience.
- 2 Among outstanding solution providers, why was EM&AI chosen by UOB Vietnam?
- 3 Shared Vision – Together Shaping a Differentiated Customer Experience
Amid the powerful wave of AI transformation, UOB Vietnam continues to take strategic and well-planned steps to enhance operational efficiency and elevate customer experience.
On this journey, EM&AI is honored to be selected by UOB Vietnam as the partner to implement the AI Chatbot solution, following a rigorous evaluation process among four reputable technology providers.
Among outstanding solution providers, why was EM&AI chosen by UOB Vietnam?
During the assessment process, EM&AI was highly rated for its ability to meet all functional requirements, deployment flexibility, and long-term partnership commitment.
With its robust technological capability and a Vietnamese-native NLP core capable of understanding complex dialects and contextual nuances, combined with a team experienced in banking and finance operations, EM&AI delivers a flexible, easy-to-deploy AI Chatbot solution that helps UOB serve customers faster, more efficiently, and more intuitively.

The solution will be implemented on UOB Vietnam’s website and Zalo Official Account, providing a 24/7 intelligent virtual assistant that enables customers to access product information, interest rates, branch locations, services, and perform other tasks quickly, accurately, and seamlessly.
In their pursuit of delivering the best financial experiences, UOB Vietnam and EM&AI share a common vision: putting the customer at the heart of every innovation.
While UOB sees personalized experiences as the foundation for long-term customer relationships, EM&AI follows the guiding principle of “elevating Vietnamese customer experience through AI innovation.”

The partnership between UOB Vietnam and EM&AI marks a significant milestone in UOB’s digital transformation journey and reaffirms the pioneering role of Vietnamese enterprises in AI-driven customer engagement.
EM&AI is proud to accompany UOB Vietnam in applying AI to deliver exceptional customer experiences, contributing to a smart, human-centric financial ecosystem in Vietnam.




